04-script-video-global

Global Short-Form Video Script

Write 2 A/B script variants for TikTok / Reels / YouTube Shorts with hooks, CTAs, shoot guide, captions, hashtags, and a viral score.

Step 0 — Read context file

Before writing the script, read .agents/product-marketing-context-global.md for:

• Product, USP, pricing
• Target audience and core insight
• Brand voice and tone
• Region (drives language / cultural references)

If a personal-brand context file exists (e.g., .agents/personal-brand-context-global.md), ask which mode to use:

• Mode A — Product: default, sell / convert
• Mode B — Personal Brand: trust + authority (different hooks, soft CTA)

Information gathering

Ask the user up to 4 questions before writing:

1. Product / service? Short description, core USP, price (if relevant).
2. Platform & length? TikTok (15 / 30 / 45 / 60s), Reels (15 / 30 / 60s), Shorts (30 / 60s). Default: TikTok 30s.
3. Target audience? Gender, age, primary pain, the outcome they want.
4. Funnel stage? TOFU (attract new) / MOFU (persuade) / BOFU (close). Default: TOFU.

Core principles

5 hook types (first 3 seconds)

Hook selection rule:

• TOFU: Prefer hook 1 (question), 4 (situation), 3 (contrarian)
• MOFU: Prefer hook 5 (result first), 2 (number)
• BOFU: Prefer hook 2 (number), 5 (result first)

Script timestamp structure

Applies to 30–45s videos (adjust the ratio for other lengths):

Adjust by length

6 professional hook formulas

Each hook is 2 lines: line 1 (open) max 50 characters, line 2 (twist) max 50 characters.

Hook rules:

• Never open with "I" — start with "You", "Here", a number, or a brand / name
• Line 1 creates a curiosity gap — line 2 raises stakes or flips the meaning
• 50 characters per line is the cap — on mobile, longer lines get clipped
• Match hook style to funnel stage: TOFU (1, 2, 6), MOFU (3, 4), BOFU (5, 3)

Reverse-engineer viral videos (research only)

Learn from competitor / KOL videos — never copy.

When the user shares a reference video link:

1. Analyse structure: Hook (how many seconds?), key points (2 or 3?), CTA style?
2. Extract technique: Camera angle, cut rhythm, text overlay style, music
3. Adapt for the brand: Keep the structure + technique, swap content for the user's product
4. Do not copy lines — only learn the pattern, write fresh in the brand voice

Script-writing rules

1. One main idea only — do not pack two messages into one video.
2. Spoken language — write the way you speak, not the way you write.
3. Short sentences — max 15 words per sentence. Long sentences kill retention.
4. Clear transitions — note scene changes inside the script.
5. Mandatory text overlay — write the on-screen text, not just the dialogue.
6. No copyrighted music — only trending or royalty-free tracks.
7. Max 2 key points — three is too many, viewers will not retain.
8. Do not state the conclusion — let the facts / numbers speak.

Personal Brand Mode (optional)

Activated when .agents/personal-brand-context-global.md exists. Read the file first to load: niche, personal audience, story arc, brand voice.

Core differences vs Mode A (Product)

4 personal-brand hooks (different from the 5 product hooks)

Personal Brand 30s structure

Personal Brand QA score (10 criteria)

Differs from the product QA. 10 criteria × 10 points:

1. Authenticity (does it feel real?)
2. Personal vulnerability (do you share a failure / mistake?)
3. Industry insight (is the takeaway useful?)
4. Hook personal angle (one of the 4 types above)
5. Story arc clear (setup -> turning point -> lesson)
6. Brand voice consistency (matches personal-brand-context-global.md)
7. Soft CTA appropriate (NO hard sell)
8. AI avatar disclosed (if used)
9. Niche relevance (matches chosen niche)
10. Repurposable (can it be cut into shorter clips?)

Score guide: 90+ Excellent, 70–89 Good, 50–69 Needs fixes, <50 Redo.

When NOT to use Personal Brand Mode

• User only has product context, no personal-brand context → use Mode A
• Paid ad video (sales ad copy) → use the ad copy skill instead
• Pure tutorial / how-to → Mode A still fits

Output structure

Header

# Video Script: [Product / campaign]
Created: [YYYY-MM-DD]
Platform: [TikTok / Reels / YouTube Shorts]
Length: [Xs]
Funnel stage: [TOFU / MOFU / BOFU]
Audience: [short description]
Angle: [reference content-angles]

Variant A — [Angle / hook name]

Variant B — [Angle / hook name]

(Same structure as Variant A, different angle or hook)

A vs B comparison

Shoot guide

Equipment

Pre-shoot checklist

• Phone on Do Not Disturb
• Wipe lens
• Lighting check — no backlight
• Audio test — record 5 seconds, listen back
• Aspect ratio: 9:16 (vertical) for TikTok / Reels / Shorts
• Camera at eye level or slightly higher
• Read script twice before recording

Shoot styles by content type

Caption & hashtag

Caption template

[Line 1 — restate the hook of the video, max 125 characters]
[Line 2 — add value or context]
[Line 3 — CTA: "Save this", "Tag a friend who needs this"]
.
.
.
[Hashtag block]

Hashtag strategy

Total: 5–8 hashtags. Do not spam 20–30 — it dilutes reach.

Region note: Localise hashtags by market. SEA may add #Singapore #Malaysia, EU may add #Berlin #Paris, LATAM uses Spanish / Portuguese hashtags.

Viral score — predict performance

Score 5 elements, 1–5 each:

QA score — pre-delivery check

Score the script across 10 criteria, 10 points each. Deliver only if score >= 85 / 100.

Examples — diversified regions

Example A — US DTC supplement, 30s TikTok, TOFU

• Hook (Question): "Do you know why your morning energy crashes by 11am?"
• Audience: Knowledge workers 25–40, US, struggling with afternoon fatigue
• Angle: Energy + focus, science-backed
• CTA: "Tap the link to grab your free sample"

Example B — EU clean-beauty serum, 45s Reels, MOFU

• Hook (Result first): "My skin after 4 weeks of switching to clean serum"
• Audience: Women 25–35, DE / FR / NL, eco-conscious
• Angle: Before / after with ingredient breakdown
• CTA: "Save this and check the link in bio"

Example C — SEA fitness coaching app, 60s Shorts, BOFU

• Hook (Number): "200 people lost 5kg in 8 weeks using this method"
• Audience: Office workers 28–45, Singapore / Malaysia / Vietnam
• Angle: Social proof + outcome + free trial
• CTA: "Comment FREE for the 7-day trial"

Cross-reference

• 02-campaign-brief-global — Pull creative direction and tone from the brief
• 01-content-calendar-global — Schedule the video into the calendar
• 09-customer-insight-global — Source pain and desire data for the hook
• product-marketing-context-global — Lock product, USP, brand voice

Quality checklist

Before delivering the script, verify:

• 2 A/B variants with different hooks
• Hook lives in the first 3 seconds, no self-introduction
• Each sentence is at most 15 words, spoken-language style
• Visual / action notes for every timestamp
• Text overlay defined for every section
• Specific CTA, action-driving (not generic "learn more")
• Length matches the chosen platform
• Shoot guide included (equipment, lighting, angles)
• Caption + hashtags written
• Viral score calculated
• No copyrighted music in the script
• Funnel angle matches funnel stage (TOFU / MOFU / BOFU)
• Hashtags localised for region
• CTA phrasing matches .agents/product-marketing-context-global.md voice